The top five business benefits of corporate fundraising

UK businesses are well known for their fundraising activities. It’s not just the charities selected that benefit. Charity work promotes supporting organisations as socially responsible and fosters a healthy team spirit. It can also help with recruitment, retention, and engagement.


None of the above will be news to you. That said, when you’re trying to get sign-off on a new fundraising initiative, having a list of the key business benefits at the ready can be all it takes to get your idea across the finishing line. To help you nail your argument and seal the deal, please refresh your memory with a great article by The Undercover Recruiter. Alternatively, read our quick synopsis of the article below.


  1. First up, working on charity initiatives is great for team-building. It helps to bring people from different departments and levels of seniority together, creating a common sense of purpose.
  2. Fundraising gives people the ‘feel-good glow’ of knowing that they’re making a positive difference. It’s not just participants of charity runs who get to feel the happy glow. By sharing updates with staff and having colleagues cheer participants on or help in other ways – such as hosting a ‘welcome back’ event afterward – everyone enjoys the ripple effect.
  3. Charity activities serve up powerful PR opportunities. They provide great content to share with customers, prospects, partners, and local press via your website, social media, and other marketing channels. Being able to demonstrate corporate responsibility also helps companies to win awards, offering even more valuable marketing and recruitment opportunities.
  4. Employees involved in corporate fundraising may need to develop new skills. For example, if they’re organising the initiative, they may need to fine-tune their leadership, communication, and project management skills. By offering staff the opportunity to build and develop their skill set, companies boost engagement, satisfaction, and loyalty levels in the workplace.
  5. Many fundraising initiatives involve physical challenges. If you encourage all staff to train together – and not just event participants – they’ll be healthier, happier, and more engaged and productive as a result.


And those, in a nutshell, are the main business benefits of corporate fundraising programs. Combined with the opportunity to make a meaningful contribution to charities, it’s hard to think of a reason not to sign up for charity initiatives in the workplace.


ABL Recruitment works with UK charity, Centrepoint, to raise funds that provide accommodation and support to homeless people aged 16–25. We are grateful to have the opportunity to make a positive difference in the community in this way and are firmly committed to continuing to support this important charity. Please get in touch at or on 020 7092 3911 to learn more about our charity work or to find some great-fit candidates for all your open roles. We hope to hear from you soon!