The new HR priority – delivering value and purpose to employees

It’s not all about the money. More than ever, today’s workers want – and increasingly expect – their work to provide a sense of value and purpose. If these desires are unsatisfied – and employees feel like they’re simply creating outcomes to benefit company shareholders – they’re likely to walk.


So says Gartner in a recent report on the topic. According to the report, there are five key areas that companies should focus on to address the shift in attitude, as follows:

  1. Deeper connections with family, the local community, and work colleagues.
  2. Flexibility in all aspects of work, not just where it gets done.
  3. Personal – as well as professional – growth.
  4. Holistic well-being offerings are used, not just offered.
  5. A shared sense of purpose that results in concrete actions.


The report argues that companies should align their Employee Value Proposition (EVP) with the above list, creating strategies that deliver deeper relationships, a strong sense of community, purpose-driven work, and more worker autonomy. HR needs to devise tactics that support the changing shape of company culture, e.g., introducing no-meeting Fridays, allocating budgets for personal development programmes, and implementing green corporate initiatives. There’s a lot to think about!


Have you witnessed this shift in employee values at your company? If so, what have you done to address it? We’d love to know!


A solid understanding of your company’s culture and values is a vital part of the recruitment challenge. This knowledge – alongside a firm understanding of the requirements of your business and the specific role you’re recruiting for – enables us to source perfect-fit candidates at speed. To discover the time, cost, and hiring outcome benefits of partnering with us, please get in touch at 020 7092 3911 or at Our team of recruitment experts will be delighted to hear from you!