Seven compelling reasons to paint your company green
Sustainability packs a serious punch in the world of work. There’s a lot at stake for new recruits, employees, customers, business partners, and the entire business ecosystem. And that’s before we even mention regulatory compliance and the urgent needs of the planet.
Today – as the world pauses to celebrate World Environment Day – we take the opportunity to explore the seven main reasons behind sustainability’s heavyweight status in the corporate world.
- Solid sustainability credentials are increasingly important for attracting top talent, particularly as regards younger workers. Job seekers often check out the environmental record of companies before even applying for roles. So, if you want to ensure you’re attracting great candidates, you’ll need to promote your sustainability values and back up your claims with proven actions and results.
- Sustainability also impacts staff motivation, engagement, and retention, especially for Gen Z. Increasingly, workers want to feel that their role is bigger than the sum of their tasks. They want to be part of something meaningful and feel that they’re genuinely helping to make the world a better place.
- The pandemic – which made workers of all generations question the role of work in their lives – has added force to the now widely-accepted view that companies should do their bit for the environment. Indeed, a greater focus on sustainability is generally considered essential to securing short, medium, and long-term business success. Some studies validate the premise, making the link between good ESG credentials, staff and customer loyalty, and positive financial performance.
- In the context of an increasing appetite for sustainability from customers, investors, and other stakeholders, companies are under pressure to do their bit to help tackle climate change, lower their carbon emissions and reduce energy consumption. To keep all parties onside, enhance their brand, and differentiate themselves from their competitors, companies need to be seen to be socially and environmentally responsible.
- Large and medium-sized companies must also back up their sustainability claims in their annual company reports to comply with Environmental, Social, and Governance (ESG) regulations. Since these reports are in the public domain, showcasing your green actions is important to satisfy both regulatory requirements and curious business stakeholders.
- Reducing waste and energy consumption can lead to significant cost savings.
- Every little helps! By going green, your company is contributing to the world’s transition to a sustainable, circular economy and helping to tackle climate change.
With so many benefits on the table, it’s difficult to justify not going green. Please get in touch to let us know your views on the subject. And, if you’d like to learn how we can help you with your recruitment challenges – saving you time and money and delivering high-quality, talented candidates that you may not otherwise be able to access – please call us at 020 7092 3911 or email us at firstname.lastname@example.org today!