Digital Marketing Specialist

Are you a data-driven digital marketer who loves building high-performing campaigns, experimenting with AI tools, and driving measurable growth? This is a great opportunity to join a fast-growing strategic consultancy working with global brands across technology, innovation, and digital transformation.

Title: Digital Marketing Specialist

Location: Fully Remote

Contract: Temp-to-Perm

Salary: £50,000 – £55,000

Our client partners with organisations across the UK, Europe, and the GCC to deliver intelligent, insight-led marketing programmes that accelerate brand visibility and customer acquisition. As they continue to scale, they’re looking for a Digital Marketing Specialist who can elevate their digital presence, own multi-channel performance strategy, and play a key role in shaping the future of the marketing function, both internally and across their client portfolio.

The Role

As the Digital Marketing Specialist, you will take ownership of integrated digital campaigns from strategy through to execution. You’ll combine performance marketing expertise with AI-powered content creation and automation to deliver campaigns that increase brand awareness, generate leads, and support long-term business growth.

This is a hands-on, fast-paced role with real autonomy. You’ll collaborate closely with senior stakeholders, mentor a Campaign Executive, and have the freedom to test new ideas, optimise workflows, and drive innovation across the marketing function.

Key Responsibilities

* Plan, execute, and optimise multi-channel digital marketing campaigns

* Manage paid channels including Google Ads, PPC, and paid social

* Set KPIs, track performance, and optimise for ROI

* Manage budgets, forecasting, and performance reporting

* Create and refine content using AI tools (blogs, emails, ads, landing pages, social)

* Implement automation and AI-driven workflows to improve efficiency

* Support PR activity and customer journey optimisation

* Collaborate cross-functionally and mentor a Campaign Executive

Skills & Experience

* Experience in campaign or demand-generation marketing (ideally SaaS, tech, or B2B)

* Strong hands-on skills with Google Ads, PPC, and analytics

* Familiarity with marketing automation and CRM tools (e.g., Pardot, Salesforce)

* Practical experience using AI content tools (e.g., ChatGPT, Jasper, Midjourney)

* Strong analytical ability to interpret data and optimise performance

* Confident copywriter with solid content creation skills

* Excellent project management and ability to manage multiple campaigns

* Commercial mindset with experience managing budgets and KPIs

If you’re a proactive digital marketer who loves combining creativity with data, and you’re excited by the idea of shaping a growing marketing function, we’d love to hear from you.