Marketing Manager CV: 5 Tips for Success

A marketing manager CV is a vital tool for showcasing your skills, experience, and accomplishments to potential employers. A well-written resume can make a strong impression and help you stand out in a competitive job market. But how do you get yours to cut through when 80% of CVs employers receive end up in the reject pile?

The most important thing to remember is that your CV is not for you, it’s for employers. They are your target audience. Any employer you’re sending your CV to will probably have received 200 more they need to read through, have a busy list of tasks still on their to-do list, and their goal is to find the best candidate in the quickest and most efficient way.

Tips for creating a marketing manager CV:

Customize your CV for the specific job you’re applying for.

The job description is what the employer will assess your CV against. Read through the job description and show on your CV the skills and experiences you have that are most relevant to the position. Try to use language that reflects the job requirements. For example,  say you see a job ad mentioning having Mailchimp experience. Don’t simply state in your CV that you have email marketing experience. Be specific, and use the language from the job post.

Use a clear and concise format.

On average, recruiters spend 6-8 seconds looking at a single resume. So, it’s imperative your CV is easy to read and navigate. Use clearly marked sections and bullet points to highlight your experience, skills and achievements. Avoid using large blocks of text or overly complicated language. This can make it harder for the employer to quickly understand your background and qualifications.

Include specific examples of your marketing accomplishments.

Instead of simply listing what you’ve done in your previous marketing roles, use action verbs and specific examples to describe your marketing accomplishments and responsibilities. For example, instead of saying, “managed a marketing campaign,” you could say “led the planning and execution of a successful social media marketing campaign that increased brand awareness by 25%.”

Showcase your skills and expertise in marketing.

As a marketing manager, you should be proficient in various marketing skills, such as marketing strategy, content marketing, social media marketing, email marketing, and advertising. Make sure to mention these skills in your CV and provide specific examples of how you have used them in your past roles, as demonstrated above.

Use metrics and data to showcase your results.

Marketing is all about results, so be sure to use metrics and data to demonstrate the impact of your work. For example, you could include information on the number of leads generated, sales, or website traffic, social media impressions, or email opens and clicks driven by your marketing efforts.

Proofread and edit carefully.

It’s important to carefully proofread and edit your CV to ensure it is free of errors and typos. This can be a red flag for employers, as it suggests a lack of attention to detail.


By following these tips, you can create a solid and effective CV that will help you stand out in the job market as a marketing manager. Good luck with your job search!


If you’d like any help sourcing job opportunities that match all your preferences and needs, including the flexibility element, please get in touch. ABL Recruitment is the UK’s leading language recruitment agency and we are here to help! Please give us a call on +44 (0)20 7092 39 39 or email us at to brainstorm the options. We look forward to hearing from you soon!


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