Tactical Campaigns Manager – AUTOMOTIVE

Are you a CAMPAIGN EXECUTION & COMMERCIAL STRATEGY PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Tactical Campaigns Manager role could be an incredible next step for you! As a high-impact Tactical Campaigns Manager, you’ll design and optimise tactical offers that directly influence monthly performance.If you’re a Tactical Campaigns Manager who thrives on momentum and clarity, you’ll enjoy balancing creative problem solving with data-led discipline. If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.

Salary: Competitive, up to £70,000 – depending on experience and current salary + benefits

Location: London

Work Style: Office-based

Language: English

Key Responsibilities

• As the Tactical Campaigns Manager, build full-cycle tactical campaign frameworks including offer design, financial modelling, approval routing, deployment sequencing, and post-launch evaluation.
• The Tactical Campaigns Manager partners with retailers to analyse performance at channel, model, and regional level, recommending tactical adjustments.
• Acting as the analytical Tactical Campaigns Manager, maintain a live view of competitor pricing, APR shifts, tactical trends, and promotional cadence across the UK.
• Lead structured A/B and multivariate testing across retailer groups, documenting insights and operational learnings.
• Align campaign timing and content with volume planning, projected demand windows, production constraints, and network readiness.
• Support finance, pricing, and product teams by modelling uplift scenarios, elasticity trends, and risk thresholds.
• Ensure all retailer-facing assets, briefs, and activation guides are delivered with clarity and compliance.

Requirements

• The ideal Tactical Campaigns Manager brings strong grounding in automotive commercial operations, campaign governance, and offer construction.
• A successful Tactical Campaigns Manager understands consumer finance mechanics including APR, deposit contribution structures, and RV/GMFV impacts.
• Comfortable interpreting dashboards, insight packs, and multi-dimensional datasets.
• Proven ability to manage competing timelines while maintaining accuracy and compliance.
• Strong stakeholder management, particularly with retailers and internal commercial teams.