Sales Performance Manager – AUTOMOTIVE

Sales Performance Manager

Are you a SALES & DEALER PERFORMANCE PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Sales Performance Manager role could be an incredible next step for you! As a high-impact Sales Performance Manager, you’ll drive performance uplift through structured coaching, insight, and hands-on partnership with dealers. If you’re a Sales Performance Manager who thrives on momentum and clarity, you’ll enjoy shaping commercial outcomes across a fast-growing UK network. If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.

Salary: Up to £52,000 base, OTE ~£82000- depending on experience and current salary + incentives + company car

Location: Northern UK and Scotland OR South Coast OR Midlands

Work Style: Field-based, with occasional trips to HQ in London

Language: English

Key Responsibilities

• As the Sales Performance Manager, take ownership of regional sales performance by developing measurable improvement plans for each dealer site.
• The Sales Performance Manager conducts structured dealer visits, reviewing KPIs such as pipeline health, lead quality, test-drive conversion, and retail standards.
• Acting as the regional Sales Performance Manager, deploy tactical campaigns, analyse commercial outcomes, and ensure adoption of new sales processes.
• Provide coaching to sales managers on forecasting accuracy, enquiry handling, CRM discipline, and showroom best practice.
• Track market dynamics, competitor activity, and emerging retail trends to guide dealer action plans.
• Build strong partnerships with dealer directors, supporting facility standards, staffing plans, and operational improvements.
• Deliver regular performance reporting to senior management with insights, risks, and corrective recommendations.

Requirements

• The ideal Sales Performance Manager has extensive automotive retail or network development experience.
• A successful Sales Performance Manager demonstrates strong commercial acumen and understanding of dealer operations.
• Ability to analyse financials, performance KPIs, and operational metrics.
• Experience influencing senior stakeholders within dealer groups.
• Resilient, proactive, and able to manage a large regional remit.
• Flexibility to travel regularly across the assigned region.