Sales Marketing Manager / Specialist

Are you a RETAIL & FIELD MARKETING PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Regional Sales Marketing Manager role could be an incredible next step for you! As a high-impact Regional Sales Marketing Manager, you’ll strengthen retail marketing effectiveness across a growing UK network. If you’re a Regional Sales Marketing Manager who thrives on momentum and clarity, you’ll enjoy blending analytics with hands-on support for retailer partners. If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.

Salary: Competitive – depending on experience and current salary

Location: London

Work Style: Office-based

Language: English

Key Responsibilities

• As the Regional Sales Marketing Manager you will lead retailer-facing marketing activity across your region, supporting consistent delivery of brand-aligned retail execution.
• The Regional Sales Marketing Manager conducts reviews with retailers to analyse spend effectiveness, campaign adoption and return on investment.
• Acting as the regional Regional Sales Marketing Manager, translate national marketing campaigns into local activation programmes.
• Coordinate with sales, aftersales, product and finance teams to align on messaging and priorities.
• Provide retailers with toolkits, guidance and best-practice support to enhance marketing quality.
• Monitor KPIs including leads, conversion, showroom traffic and campaign ROI.
• Prepare structured insight reports for senior management, outlining opportunities for improvement.
• Support model launches, tactical campaigns and local events.

Requirements

• The ideal Regional Sales Marketing Manager has strong automotive retail or field marketing experience.
• A successful Regional Sales Marketing Manager understands retailer operating models and local activation disciplines.
• Strong stakeholder management, communication and planning skills.
• Confident analysing campaign performance data and optimising future plans.
• Experience with CRM, digital retailing and lead management beneficial.
• Willingness to travel across the region regularly.