Paid Media Buying Manager

Are you a MEDIA BUYING SPECIALIST? Do you thrive on driving performance through all areas of advertising, above and below the line media and developing media strategies? This client is on the hunt for a tried and tested media buyer to help them in the launch of an incredible new automotive brand. They’re looking for individuals with bright new ideas, looking to put their own mark on a new brand and send performance through the roof. If you have experience in all areas of integrated media, online, offline, digital, experiential, and even emerging media channels, this could be an incredible next role for you. The ideal candidate has a background dealing with automotive clients, or mass retail, higher end retail brands working at a large scale. You’ll need a strong portfolio of projects behind you, proven experience in managing large budgets and producing considerable ROI.

If you think you have what it takes, please apply below with your applicable experience HIGHLIGHTED and one of our consultants will discuss this with you during our screening process.

Salary: Competitive – Maximum up to 70K depending on experience and current salary

Location: London

Work Style: * 100% Office-based *

Language: English

Key Responsibilities

• Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
• Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
• Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
• Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
• Continuously monitor, optimize, and report on media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
• Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
• Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
• Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive / advertising market.
• Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and actionable recommendations for future initiatives.
• Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.

Requirements

• Bachelor’s degree in Marketing, Advertising, Media, or related fields.
• 5+ years’ experience in media buying, preferably within automotive, FMCG, or agency settings.
• Demonstrated expertise managing large-scale, multi-channel media campaigns with proven results.
• In-depth knowledge of the UK media landscape, consumer behaviour insights, and competitor benchmarking.
• Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
• Exceptional negotiation and agency/vendor management capabilities.
• Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance effectively.
• Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
• Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
• * Automotive industry experience HIGHLY desirable. *