Mandarin Speaking China Digital Marketing Specialist

TITLE: Mandarin Speaking China Digital Marketing Specialist – Luxury Property & Hospitality

LOCATION: London (Hybrid Working with 2 days office base)
JOB TYPE: Full-time or Part-time, Permanent
SECTOR: Digital Marketing / Luxury Property / Hospitality
SALARY: 32K to 42K (DOE)
LANGUAGE REQUIRED: Mandarin and English

THE ROLE

This role is for a Mandarin-speaking China Digital Marketing Specialist with strong agency experience and experienced in delivering measurable results across Chinese digital platforms.

You will be working with high-end international luxury property, hospitality and destination brands, leading China-focused digital campaigns from strategy through to execution. The position combines hands-on campaign delivery, client communication, content localisation and performance improve.

This is an excellent opportunity to join a growing international consultancy environment offering autonomy, flexibility and clear career progression.

DUTIES

Strategy & Campaign Development

Develop data-driven digital marketing strategies targeting Chinese audiences.

Plan and improve multi-channel campaigns across key Chinese platforms including WeChat, Video Channel, RedNote and Baidu.

Ensure all campaigns comply with relevant advertising regulations and platform policies.

Social Media & Account Management

Manage social campaigns end-to-end as brand account lead.

Oversee content calendars, publishing schedules, community engagement and audience growth.

Drive measurable commercial results including qualified lead generation and sales enquiries.

Content & Localisation

Create and localise content tailored to Chinese audiences while maintaining international brand tone and positioning.

Collaborate closely with designers and copywriters to ensure high-quality output across all digital touchpoints.

Paid Advertising & Performance Optimisation

Manage paid media campaigns across WeChat, RedNote, Baidu and other relevant platforms.

Monitor ROI, improve performance and adjust targeting strategies to maximise campaign effectiveness.

Track and analyse campaign data using digital marketing and analytics tools, producing clear performance reports and recommendations.

Client & Stakeholder Management

Lead day-to-day client communication.

Build strong relationships, manage expectations and ensure high-quality delivery within deadlines.

Provide strategic insights and proactive recommendations to improve campaign performance.

Influencer & Partnership Management

Identify and manage KOL/influencer partnerships.

Conduct outreach, briefing and performance tracking to drive enquiries and bookings.

REQUIREMENTS

Work Experience

3-8 years’ agency or relevant experience in a busy client-facing environment.

Strong hands-on experience managing WeChat Official Accounts, Video Channel and RedNote campaigns.

Proven experience delivering measurable growth (engagement, enquiries, conversions).

Experience within luxury property, hospitality or way of life sectors highly desirable.

Skills

Solid understanding of content and advertising restrictions for property and hospitality sectors in China.

Strong knowledge of Chinese digital ecosystem and paid media platforms.

Proficiency in analytics and performance tracking tools.

Commercial mindset with ability to link campaign performance to business outcomes.

General Competencies

Communication: Clear, professional communication skills with the ability to manage international clients confidently.

Autonomy: Comfortable working independently and managing multiple campaigns simultaneously.

Collaboration: Strong teamwork skills in cross-cultural environments.

Organisation: High attention to detail with strong deadline management.

Languages: Fluent Mandarin and English (written and spoken).

BENEFITS & OPPORTUNITIES

• Opportunity to work with prestigious international luxury brands, gaining valuable cross-market exposure
• Join a cooperative and growing international team that values creativity, accountability and professional development
• Clear opportunities for career progression within a fast-evolving global environment
• 25 days’ annual leave plus an additional day off on your birthday (upon successful completion of probation)
• Performance-related annual bonus
• Hybrid working arrangement (2 days per week office-based in Central London)
• Opportunity for overseas working arrangements, subject to tenure and business requirements
• Ongoing tailored training and structured professional development, with an annual training budget
• Defined career development framework with regular performance reviews
• Regular team events and professional networking opportunities