Company : This company is at the very cutting edge of e-commerce and the supply chain and specialized in bringing goods from China, Hong Kong and Singapore to retailers globally . With 170 warehouses around the world, it supplies over 400,000 online and offline small and medium-sized retailers. With the dramatic growth in e-commerce and a huge interest in supporting smaller manufacturers, this company is now expanding fast and is looking to appoint a KOREAN speaking Product Marketing Manager who will help increase brand awareness with large and small retailers and help to support new product launches
Duties: You will be managing 2 Administrators who will provide you with marketing support and help you track and administer sales information and forecasting
Marketing- drive awareness
Work closely with national (retail or wholesale) FMCG account managers to plan, execute and monitor all product marketing campaigns
Write the content for email marketing campaigns and trade marketing campaigns
Use social media to drive product awareness
Liaise with the external digital marketing agency
Manage a marketing budget and produce marketing reports
Ensure all website information is up to date
Research category trends
Liaise constantly with supermarket clients and other retailers, to create promotion plans
Product launches –Measure andMonitor
Plan the product launches
Track and measure the success of launches
Monitor uptake and orders that flow from marketing efforts
Oversee and own the P&L of each product
Use Google analytics to measure campaign success
Analyse – and interpret – sales statistics
Ensure that the warehouse stock levels are accurately forecasted and stock levels are monitored