Chinese Speaking Digital Marketing Manager

TITLE: Chinese Speaking Digital Marketing Manager

LOCATION: London, United Kingdom (Canary Wharf Office)
JOB TYPE: Permanent (Hybrid – 2 days in office)
CONTRACT TYPE: Permanent
SECTOR: FMCG / Consumer Brand
SALARY: £45,000-£55,000 + annual bonus (negotiable)
LANGUAGE REQUIRED: Fluent English (Essential); Mandarin or Cantonese (Strong Requirement)
ADDITIONAL LANGUAGES: German, French, Dutch, or Polish (Advantageous)

About the Role

This is an exciting opportunity for an experienced Digital Marketing Manager to join a growing international FMCG brand and lead digital strategy across the UK and European markets.

This is a hands-on, commercially driven role, combining strategic leadership with execution across performance marketing, social media, influencer marketing, and eCommerce.

The successful candidate will take ownership of end-to-end digital marketing strategy, managing budgets, driving growth, and delivering measurable business outcomes across multiple channels.

Key Responsibilities

Digital Strategy & Growth

• Develop and run comprehensive digital marketing strategies aligned with business objectives
• Define channel mix across paid media, social, influencer, CRM, and eCommerce
• Identify new growth opportunities across UK and European markets

Campaign Management & Performance

• Plan, run, and improve multi-channel digital campaigns
• Monitor performance metrics (ROAS, CPA, conversion, engagement)
• Drive continuous improvement through data-led insights

Budget & Commercial Management

• Manage and allocate digital marketing budgets across channels and markets
• Ensure strong ROI and alignment with commercial targets
• Deliver performance reporting and strategic recommendations

Social Media & Influencer Marketing

• Own social media strategy across key platforms (e.g. Instagram, TikTok, YouTube)
• Lead influencer and creator partnerships from strategy to execution
• Drive brand engagement and audience growth

eCommerce & CRM

• Support D2C and eCommerce growth through targeted campaigns
• Oversee CRM strategies including email, lifecycle marketing, and segmentation
• Improve customer acquisition, retention, and lifetime value

Team & Stakeholder Management

• Lead and develop the digital marketing team
• Collaborate with internal stakeholders and external agencies
• Ensure consistent delivery across multiple markets

Innovation & Market Trends

• Stay up to date with digital trends, platforms, and AI marketing tools
• Implement new technologies to enhance campaign effectiveness

Skills & Experience Required

Essential Requirements

• 6+ years’ experience in digital marketing, with team management exposure
• Experienced in managing multi-channel campaigns and delivering measurable ROI
• Strong experience across paid media, social, influencer marketing, and eCommerce
• Experience working across international or multi-market campaigns
• Fluent English (written and spoken)
• Mandarin or Cantonese language skills (strongly preferred)

Preferred Experience

• Experience within FMCG, consumer goods, or busy industries
• Familiarity with Chinese digital platforms (e.g. WeChat, Douyin, Xiaohongshu)
• Additional European language skills (German, French, Dutch, or Polish)
• Experience in D2C or performance-led growth marketing

What’s on Offer

• 45k -55k annual salary + bonus structure
• Opportunity to lead digital strategy across international markets
• High-impact role with strong ownership and autonomy
• Cooperative and busy working environment
• Long-term career development opportunities