Product Marketing Manager

Product Marketing Manager

Location: London (Hybrid, 2-3 days in office)

Contract: 3‑month contract | Full‑time | Start ASAP

Day Rate: £387.00 per day

Our client, a leading global technology organisation is seeking an experienced Product Marketing Manager to drive international go‑to‑market strategy and product launch execution across multiple European markets. This is a fast‑paced, high‑visibility role supporting a portfolio of innovative smart‑home and connected devices used by millions of customers worldwide.

The Role

As Product Marketing Manager, you will lead end‑to‑end product marketing strategy, ensuring new device launches land with clarity, consistency, and strong customer resonance across all channels.

What You’ll Be Doing:

• Lead end‑to‑end product launch and go‑to‑market strategy across multiple international markets.
• Shape product positioning, messaging, and localisation to ensure strong customer resonance.
• Manage launch timelines, content reviews, and cross‑channel activation across web, retail, PR, CRM, and social.
• Oversee digital experience improvements, including Product Finder optimisation, CRO updates, and brand store merchandising.
• Use customer and competitive insights to inform strategy and support channel marketing materials.
• Collaborate closely with global and regional teams to ensure consistent, high‑quality execution across all markets.

Requirements:

Essential Experience

• Strong product marketing experience, ideally within consumer electronics, smart devices, or technology products.
• Proven track record delivering successful product launches across multiple international markets.
• Deep understanding of localisation, cultural nuance, and international customer behaviour.
• Experience managing integrated marketing campaigns across digital and traditional channels.
• Ability to craft compelling product positioning and messaging.
• Experience with ecommerce platforms and conversion rate optimisation.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.
• Strong analytical mindset with data‑driven decision‑making.