Automotive B2B Commercial Sales Manager

Do you have a proven track record in B2B Commercial Automotive Vehicle sales?

If so, this is a strong opportunity to join a growing automotive business with an established European presence and a clear plan to expand its UK commercial vehicle sales operation. This role focuses on winning and developing fleet and business customers while managing the full sales lifecycle.

This is an exciting position within a company that is actively investing in its UK growth strategy and taking a more consultative, customer‑focused approach to fleet sales. You will take ownership of new business development and key accounts, working closely with internal stakeholders to deliver commercially sound, long‑term customer relationships.

TITLE: SALES MANAGER

LOCATION: Liverpool / North West

SALARY: Estimated ~£70,000 – £80,000 per annum + benefits

WORK STYLE: Office-based with regular field-based client activity

SECTOR: Automotive – Commercial Vehicles / Fleets

TEAM: B2B Sales / Fleet & Commercial Vehicles

THE ROLE:

This role is responsible for driving B2B vehicle sales across the commercial and fleet market. You will manage the full sales process from initial prospect engagement through to order completion and vehicle handover, while building strong, long-term relationships with key business customers.

The position combines new business acquisition with account development. You will work closely with aftersales, finance, and operational teams to ensure customers receive tailored vehicle, funding, and support solutions aligned to their operational needs.

DUTIES:

The Sales Manager will focus on growing revenue through proactive business development, strengthening existing fleet relationships, and delivering against agreed sales targets. The role requires a consultative sales approach, market awareness, and strong commercial negotiation capability.

RESPONSIBILITIES

Sales & Business Development:

• Identify and secure new B2B and fleet customers within the region
• Grow existing accounts by understanding customer operations and future vehicle needs
• Present appropriate vehicle solutions, funding options, and service packages
• Negotiate pricing, contract terms, and part‑exchange or disposal arrangements

Customer Relationship Management:

• Act as the lead contact for business customers throughout the sales and handover process
• Maintain regular engagement with key accounts to support retention and pipeline planning
• Ensure a smooth transition from sales to aftersales support

Market Knowledge & Commercial Insight:

• Maintain awareness of UK commercial vehicle trends, including emissions standards and alternative powertrains
• Track competitor activity and provide feedback to internal stakeholders
• Use market insight to identify new growth opportunities

Sales Administration & Process:

• Manage sales activity, opportunities, and forecasting through the CRM system
• Coordinate vehicle orders, delivery timelines, and handover documentation
• Ensure compliance with internal processes and regulatory requirements

REQUIREMENTS

• Demonstrable success in B2B sales within automotive, commercial vehicles, transport, or a related industrial sector
• Experience managing the full sales cycle, from prospecting through to deal closure
• Confident negotiator with a commercial, target-driven mindset
• Strong communication and relationship-building skills
• Comfortable working both in the field and within a structured CRM environment
• Full UK driving licence