Commercial Automotive Marketing Manager

Do you have strong automotive marketing experience gained at OEM or network level?

If so, this is a rare opportunity to join a fast‑growing automotive manufacturer as it strengthens its UK market presence and builds long‑term brand momentum across commercial and dealer channels.

This role offers the chance to take ownership of UK marketing strategy during a key growth phase. The business operates with an entrepreneurial mindset and places strong emphasis on brand quality, lead generation, and dealer network performance. You will play a central role in shaping market perception, supporting sales growth, and coordinating multi‑channel marketing initiatives across the UK.

TITLE: COMMERCIAL MARKETING MANAGER

LOCATION: United Kingdom

SALARY: Estimated £55,000 – £65,000 per annum + benefits

WORK STYLE: Office-based

SECTOR: Automotive – Commercial Vehicles

TEAM: UK Marketing, Dealer Network & External Agencies

THE ROLE:

This is a strategic marketing role with responsibility for planning and delivering UK‑focused marketing activity across brand, product, digital, and dealer support channels. You will lead the development of annual marketing plans, campaign execution, and event activity while ensuring all output aligns with brand positioning and commercial objectives.

Working closely with internal stakeholders, dealers, and external partners, the role combines strategic thinking with hands‑on delivery. You will oversee campaigns from concept through execution, tracking performance and refining activity to maximise reach, engagement, and lead generation.

DUTIES:

The role is responsible for strengthening brand awareness, supporting sales and dealer performance, and delivering integrated marketing campaigns across the UK. You will manage budgets, agencies, and timelines while translating market insight into effective, measurable marketing activity.

RESPONSIBILITIES

Planning & Development:

• Develop and deliver UK marketing strategies aligned with wider business objectives
• Own annual marketing plans, campaign calendars, and dealer support materials
• Create marketing toolkits and assets for use across future network initiatives
• Plan UK event schedules and coordinate budgets, logistics, and stakeholders

Campaign Management & Execution:

• Plan and deliver integrated marketing campaigns across digital, social, events, and traditional channels
• Shape clear product messaging and value propositions for commercial audiences
• Manage marketing spend effectively to ensure strong return on investment
• Coordinate internal teams and external agencies to deliver campaigns on time and to standard
• Track performance and report against agreed KPIs

Brand Management & Communications:

• Maintain and develop brand guidelines, messaging frameworks, and visual identity standards
• Ensure brand consistency across all UK marketing materials and dealer communications
• Support PR activity and broader corporate communications where required
• Oversee content development internally and via agency partners

Digital Marketing & Online Presence:

• Lead digital marketing activity including website content, email, social media, SEO, and paid advertising
• Manage and optimise website performance, user experience, and content updates
• Monitor digital campaign results and adjust activity based on performance insights
• Track online engagement and brand reputation across digital platforms

Market Insight & Analysis:

• Monitor competitor activity, market trends, and customer feedback
• Translate insight into actionable marketing improvements and future campaigns

Sales & Dealer Support:

• Develop marketing tools and resources to support sales and aftersales teams
• Support lead generation activity and help improve dealer marketing effectiveness
• Work closely with authorised dealers to promote best‑practice marketing standards

REQUIREMENTS

• Proven experience in a Marketing Manager or senior marketing role within the automotive sector
• Strong experience delivering multi‑channel marketing campaigns in a UK market context
• Confident managing agencies, budgets, and competing project timelines
• Commercial mindset with experience supporting sales and lead‑generation objectives