Chinese and German Speaking Field Sales Executive

TITLE: Chinese and German Speaking Field Sales Executive – Ethnic FMCG Channel (Germany)

JOB TYPE: Permanent, Full-time
LOCATION: ANYWHERE in Germany
SECTOR: FMCG / Retail / Foodservice
WORK STYTLE: Field sales (out-and-about visiting new and existing customers)
TRAVEL INVOLVED: Yes. all over Germany and Europe (travel expenses will be re-imbursed)
START DATE: Immediate
CAR DRIVER: Essential
SALARY: €35,000 – €45,000 DOE per annual + Performance Related Bonus
LANGUAGES REQUIRED: Chinese (Mandarin or Cantonese) + German

ROLE OVERVIEW

We are seeking a Chinese-speaking Field Sales Consultant to drive sales growth, expand distribution, and strengthen market penetration across ethnic FMCG channels in Germany.
This role focuses on building relationships with wholesalers, retailers, and restaurant groups, increasing product listings, and developing new in‑market opportunities. It is a field‑based position requiring regular client visits, trade partner engagement, and hands‑on commercial activity.

The ideal candidate will bring strong FMCG experience, a proactive mindset, and the ability to work autonomously while managing multiple stakeholders.

RESPONSIBILITIES

Business Development & Market Growth

• Identify and develop new business opportunities within the retail, wholesale, and foodservice sectors.
• Expand the customer base and drive product penetration across ethnic channels.
• Target key strategic accounts to ensure robust and effective regional coverage.

Account & Relationship Management

• Manage day‑to‑day relationships with wholesalers, trade partners, retailers, and restaurant groups.
• Act as a primary point of contact for in‑market enquiries, ensuring timely follow‑up and professional support.
• Build and maintain strong, influential relationships with sales teams, buyers, and key stakeholders.

Sales Execution & Channel Performance

• Support trade partners in developing in‑market sales and strengthening the supply chain.
• Monitor warehouse inventory levels to ensure availability and uninterrupted supply.
• Track distribution, pricing, and competitor activities to support business and promotional planning.

Product Promotion & Demonstration

• Conduct product presentations, demonstrations, and sampling activities to secure new listings.
• Coordinate and run in‑store promotions, including weekend activations where required.
• Support the introduction and launch of new products across all relevant channels.

Reporting & Market Insights

• Prepare regular sales/activity reports and provide market insights to internal stakeholders.
• Update customer records and maintain a structured journey plan to ensure efficient field coverage.
• Stay informed on market trends, consumer behaviours, and developments affecting product performance.

Brand Representation & Industry Engagement

• Represent the brand at trade events, exhibitions, and industry networking activities.
• Uphold strong brand image, ensuring consistent, positive representation in all trade interactions.
• Travel for business needs as required.

REQUIREMENTS

Education & Experience

• University degree (Business, Marketing, or equivalent preferred).
• 1-2 years of relevant experience in FMCG, distribution management, trade marketing, or field sales.
• Experienced working with retail, wholesale, or foodservice channels.

Skills

• Strong communication, negotiation, and stakeholder‑management abilities.
• Capable of analysing sales data, market trends, and performance metrics.
• Proficient in Microsoft Office (Excel, PowerPoint, Outlook).
• Excellent organisational skills, able to manage multiple priorities independently.

Languages

• Fluent Mandarin (or Cantonese) is essential.
• Good command of German
• English is desirable but not necessary

Personal Competencies

• Highly motivated, self‑driven, and follows through.
• Comfortable working in a field‑based environment with frequent travel.
• Strong interpersonal skills and a cooperative, team‑focused mindset.
• Reliable, disciplined, and adaptable with a flexible approach to working hours.

Other Requirements

• Permission to work in Germany.
• Full European driving licence (role involves regular driving).
• Interest in Asian cuisine is beneficial for client communication and product engagement.