Mandarin Speaking Marketing Operations Specialist

Marketing Operations Specialist

(UK Real Estate Focus)

Location: Fully Remote / Work From Home base in China

Employment Type: Permanent, Full Time

Sector: Property / Real Estate

Monthly Salary: up to ￥10,000

Languages Required: Fluent Mandarin & English (Essential)

Headcount: 2

About the Role

We are looking for a bilingual Marketing Operations Specialist with experience in the property or real estate sector to join an established UK property investment and management company.

This role plays a key part in driving brand visibility, lead generation, and demand growth for properties and related services. Working closely with both the marketing and sales teams, you will support the full funnel-from content creation and channel management to lead qualification and conversion.

You will join a professional, cooperative team while enjoying a high level of autonomy and ownership in your day‑to‑day work. This is an excellent opportunity for a candidate who enjoys combining hands‑on marketing inplementation with commercial impact.

Key Responsibilities

Lead Generation & Demand Growth

• Generate and manage qualified customer leads through RedBook, WeChat Video Accounts, TikTok, WeChat Official Accounts, and Weibo
• Accurately record, track, and distribute leads to the sales team
• Monitor lead quality and improve targeting based on performance and feedback

Digital Channel & Platform Management

• Set up, manage, and maintain the company’s digital platform accounts
• Ensure content accuracy, compliance, and regular updates across all channels
• Manage property listings, including maintenance of WeChat Mini Programs

Brand & Content Marketing

• Develop and run content to strengthen the company’s brand image across:
• Digital platforms
• Brochures and marketing collateral
• Offline promotional materials
• Create policy‑related and market‑focused content to enhance brand credibility and professionalism

Campaign & Promotion Support

• Produce targeted advertising and promotional content based on:
• Sales insights
• Rental market conditions
• Campaign performance
• Run promotional campaigns in line with the company’s marketing strategy
• Design holiday posters and support internal promotional initiatives

Events & Coordination

• Support the organisation and run offline marketing events
• Coordinate with external partners, suppliers, and cooperative as required

Skills & Experience Required

• Language Skills
• Fluent in both Mandarin and English (written and spoken)
• Digital Marketing & New Media
• Experience operating or managing China-focused digital platforms such as Xiaohongshu, Douyin, and WeChat Video Accounts
• Prior hands‑on operational experience is highly preferred
• Content & Creative Skills
• Strong copywriting and content creation capabilities
• Experience with image, video, and page layout production
• Familiarity with tools such as Canva, CapCut, or similar design tools is an advantage
• Professional & Personal Attributes
• conscientious, reliable, and capable of working independently
• Time‑management skills
• Comfortable handling multiple tasks in a fast‑moving environment
• Industry Background (Preferred)
• Experience in real estate, overseas education, or overseas service industries
• Understanding of overseas or UK property markets is a plus
• Data & Reporting
• Competent in data tracking and analysis using Excel or spreadsheet tools