Title: Mandarin PROPERTY Digital Marketing Executive
Language needed : Fluent Mandarin
Salary : circa £40,000
Flexible work: Yes. 3 days in the London office and a flexible 2 days wfh. Your first 6 months will be 100% office based whilst you learn the business
Sponsorship provided : No
Sector: Real estate, construction and property
Role Summary: This is a key role and essential to the marketing of all residential property across sales and lettings in a new development and premium property brand in London. You will be supporting the Senior Marketing Manager and will focus on developing business and targeting Chinese buyers based in mainland China, Hong Kong and also Taiwan. The role is exciting and fast moving , with the launch of properties in September onwards
Responsibilities : Brand awareness across B2C clients and also within B2B partners and estate agencies . You will help with the new launches scheduled for September!
EVENTS: Create an annual property events strategy ( including awards ceremonies) to drive awareness for all new phase launches
Increase brand awareness on all residential offering (sales and rental) in the UK and Overseas.
CREATE a plan: create an annual residential marketing plan
Work to a marketing budget
Coordinate all marketing, advertising, and promotional activities
EMAIL Campaigns: Develop and implement email campaigns to create a leads funnel for the sales team
SEO : work with the internal digital marketing team to improve the website and landing pages
AGENCY MANAGEMENT: Manage the creative agencies, digital agencies including China facing digital agencies, marketing suppliers and media buying agents
MARKETING COLLATERAL: create fresh marketing materials including, visual identities, brochures, models, floorplans, virtual reality, interactive content, show homes and marketing suite. Ship the brochures to the marketing suites
WRITE CONTENT to support new launch activities
GOOGLE ANALYTICS: Measure everything!
WECHAT: Use of WeChat, WeBo , Little Red Book and other social media platforms directed towards the Chinese market
Fluent Mandarin speaker
Cultural understanding of Hong Kong and Chinese audiences