Digital & Social Marketing Manager

Central London

Hybrid, 3/2

£60-65k

Superb opportunity to join a world leading Watch & Jewellery business.

This is a new role to lead the development of their Digital Marketing Channels – specifically TikTok.

Main duties:

Lead, inspire and influence the creation of an engaging and dynamic digital marketing strategy and rolling 12 month calendar of activity with the brand’s Head of Marketing
Work closely with the global digital team to ensure all online activity supports our brand’s values, goals and overarching brand strategy and that all assets created are appropriate and optimised
Create compelling creative digital campaigns, fuelled by digital, social and consumer insight, to support product launches, seasonal activity and grow customer engagement and acquisition
Develop and execute the brand social media strategy across all social channels in line with the wider brand strategy
Drive the launch and success of the brand on new and emerging social channels, including TikTok

Successful candidates will have:

Graduate in marketing, communication or related field with 6+ years’ experience in digital strategy, planning and content development
Category experience in fashion, beauty or a related consumer products sector
Digital native and a TikTok mastermind
Deep understanding of leading social media trends and techniques and a passion for creative innovation across key channels including Instagram, TikTok, YouTube and Facebook

James Munro

Director

james@ablrecruitment.com

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